We have worked closely with Cheryl Foster of boom 97-3 Radio to develop our brand and generate sales in the Toronto and GTA marketplace.

When Cheryl first approached us last year, the only radio advertising we experienced was in Barrie where our main office was located. Toronto radio was not part of our plans as we were quite busy with our current customers and referrals.

Cheryl suggested that we consider radio advertising for the benefits of long-term branding that would generate sales today and in the future. This made sense considering we were in growth mode with a couple of new Toronto and area Showrooms.

Cheryl worked closely with us to create a solid long-term campaign coupled with a strategic tactical radio promotion. Our boom partnership has generated a lot of consumer interest that has led to many new leads and inquiries, and ultimately sales that continue to contribute to our growth and success.

It was nice that it was holistic. To have the web presence just made our campaign more robust and more exciting.

I’ve worked closely with Cheryl Foster for a couple of years now. Through persuasion and persistence she won a meeting with me, at a time when our radio budget was spent with a major competitor.

Cheryl took the time to understand our business and marketing goals. She expressed the need for effective radio creative to drive sales and enhance the Healthy Planet brand. She then took the initiative and worked closely with her Creative Team to produce excellent commercials to ultimately win our business.

These commercials have become the foundation of our radio strategy and today both Boom 97-3 and 93-5 The MOVE are integral to our marketing strategy and contribute greatly to our growth and success in the market.

Last spring, we worked closely with Cheryl Foster from boom 97-3 Radio.

The grocery category is very competitive and visual representation of any brand is very important, so at first we were reluctant to explore what radio could bring to the table. This did not deter Cheryl – she listened carefully to our concerns, business and marketing goals and was able to create a multi-layered radio campaign that today we deem to be a big success.

Our overall goals were brand awareness, a new product launch and ultimately lift in sales throughout the summer of 2017.

The boom 97-3 integrated radio / digital / sponsorship / contest campaign achieved these goals. Boom 97-3 is a great fit with our product lines and we were able dominate the airwaves during our peak season with an incredibly well-targeted interactive station premier feature. We had a lot of feedback from friends, family and of course, consumers.

We are in the process of evaluating specific confidential KPIs, but we’re confident that we will look to boom again for a similar opportunity next summer.