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Radio Facts

Why Canadians listen to Radio1


Want to know what’s happening in their city


Want to keep up with the latest news


Want to keep up with the latest music

Where do they listen to Radio?

At Work

Canadian AM/FM radio has 89% share of ad supported audio at work.2

In the Car

Canadian AM/FM radio has 96% share of ad supported audio in the car.3

At Home

Canadian AM/FM radio has 87% share of ad supported audio at home.4

85% of Canadians 12+ listen to AM/FM radio every week5

Radio can reach more Canadians in one week than any social platform, regardless of age.


Millennials listen to radio on their commute and online while at work.6

Gen X’ers

 Gen X’ers wake up to the radio and continue to listen on their commute7.


Boomers turn to radio for downtime, to relax, unwind, and filling spare time8.


of listeners are Male


of listeners are Female


After hearing a brand, product or service advertised on AM/FM radio, more than half of Canadian adults (53%) acted on one or more of these things9:





Radio and Digital Advertising are Complementary

Ads on radio drive consumers to the internet and inform online shopping behaviour.

Though typically unattributed to radio, nearly 5-in-10 Canadian adults say that hearing an ad on AM/FM radio led them to seek out more info online10.


I seek more information online after hearing a radio ad


Radio ads help me discover new stores/services in my town/city


Radio ads have prompted me to search on the internet for something


Purchased a product online after hearing a radio ad

$1 to $10 ratio

On average, for each $1 invested,

radio advertising yields a $10 return on advertising spend (R.O.A.S.)11.

Radio is an important tactical element of our marketing strategy and Cheryl Foster has worked closely with us for the past few years.

Cheryl and her team have spent time understanding our marketing goals and have developed and executed successful integrated radio and digital campaigns on both Boom 97-3 and 93-5 The MOVE.

Consistently reliable and service oriented, Cheryl and Newcap Radio have formed a solid partnership with us that will stand the test of time.

Lucy Todish
Director of Marketing, MTY Group

It was nice that it was holistic. To have the web presence just made our campaign more robust and more exciting.

Marketing Manager, Waterview Market Shrimp

As soon as we started to advertise on Boom Radio, we felt an immediate response from our clients.

Pumpernickel's Catering

It was something we wanted to try for a month. But, since the return was so great, we decided to do a second month and a third; then proceed into a sponsorship. Patients have called specifically mentioning they have heard us on 93.5. Your listeners trust you, they listen on a daily basis, so you have a credibility with them. As an advertising, we’re able to build a relationship with your audience. And your team has been great in helping us put together a campaign that speaks directly to your listeners.

Alina Tsymbalarou
Manager – Toronto Cosmetic Clinic


For more information please contact:





  1. Radio Connects to Consumers 2018:
  2. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
  3. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018
  4. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018
  5. P12+ All M-Su 5a-1a by Province Numeris Diary Fall 2017)
  6. Radio Connects to Consumers 2018: