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Toronto Radio Advertising

On average, for each $100 invested, radio advertising yields a $1,000 return on advertising spend (R.O.I.).1

Browse this site for information about radio and digital advertising in the Toronto market and contact us for more details.

WHY TORONTO RADIO & DIGITAL ADVERTISING?

At Work

%

CANADIAN AM/FM RADIO HAS 89% SHARE OF AD SUPPORTED AUDIO AT WORK2

In the Car

%

CANADIAN AM/FM RADIO HAS 96% SHARE OF AD SUPPORTED AUDIO IN THE CAR3

AT HOME

%

CANADIAN AM/FM RADIO HAS 87% SHARE OF AD SUPPORTED AUDIO AT HOME4

FACTS

Canadians listen to the radio on the drive to work, at school, shopping, at the gym – everywhere. Radio rates the highest of all media when reaching the consumer within one hour of spending.

Radio Player Canada has made it possible for every person in Canada and globally to connect with their favourite community’s on air hosts, local news, weather updates, music, contests and entertainment. Through tablets, smartphones and apps radio is just a tap away adding millions of listeners to live streaming radio stations.

Radio and Digital Advertising are Complementary

Ads on radio drive consumers to the internet and inform online shopping behaviour.

Radio Advertising

61% of Canadians choose to spend time with radio more than any other audio, and Canadians of all ages prefer a station that talks about their city.5

Digital Advertising

From Millennials to Boomers, Canadians are more likely to purchase a product online after hearing a radio ad6

  • 48% Check things on the internet after hearing an ad on the radio7
  • 44% Radio lets me know about limited time offers8
  • 43% Radio ads help me discover new stores/services in my town/city9
  • 38% Radio ads have prompted me to search on the internet for something10
  • 20% Purchased a product online after hearing a radio ad11

 

AM/FM Radio Inspires Action.

After hearing a brand, product or service advertised on AM/FM radio, more than half of Canadian adults (53%) acted on one or more of these things:12

PURCHASED IT

w

TOLD SOMEONE ABOUT IT

U

WENT ONLINE FOR MORE INFO

Radio is interesting and enjoyable to all Canadians.

Radio can reach more Canadians in one week than any social platform, regardless of age.

Coffee Bean

Canadians spend 16.6 hours per week listening to radio13

Coffee Bean

Radio Reaches 27.4 Million people weekly14

Coffee Bean

87% of Canadians listen to AM/FM radio every week15

Boom 97.3 is one of the BEST radio stations in the Toronto GTA. They have an amazing sales team and are knowledgeable leaders in the industry. Our clients definitely benefit from advertising on this station and is a must buy when reaching Adults 35-64 demographic.

Regina Hudson
Say Yeah!

We have worked closely with Cheryl Foster of boom 97-3 Radio to develop our brand and generate sales in the Toronto and GTA marketplace.

When Cheryl first approached us last year, the only radio advertising we experienced was in Barrie where our main office was located. Toronto radio was not part of our plans as we were quite busy with our current customers and referrals.

Cheryl suggested that we consider radio advertising for the benefits of long-term branding that would generate sales today and in the future. This made sense considering we were in growth mode with a couple of new Toronto and area Showrooms.

Cheryl worked closely with us to create a solid long-term campaign coupled with a strategic tactical radio promotion. Our boom partnership has generated a lot of consumer interest that has led to many new leads and inquiries, and ultimately sales that continue to contribute to our growth and success.

Jerrold Creighton
Owner, Rockwood Kitchens

Natalie is the best! I’d always look forward to jumping on a call and strategizing partnerships with Natalie. She really knows how to connect with her clients and is always on the ball ensuring deadlines are met. It was a pleasure working with her and I hope to do so again in the near future.

Andy
Republic Live

As soon as we started to advertise on Boom Radio, we felt an immediate response from our clients.

Alan
Pumpernickel's Catering

Contact

For more information please contact:

 

Email

info@newcap.ca

 

Sources

  1. Nielsen studies 2014 – 2016
  2. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
  3. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018
  4. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
  5. Edison Research Share of Ear ® 2017 Canada
  6. Asking Canadians https://www.askingcanadians.com
  7. Asking Canadians https://www.askingcanadians.com
  8. Asking Canadians https://www.askingcanadians.com
  1. Asking Canadians https://www.askingcanadians.com
  2. Asking Canadians https://www.askingcanadians.com
  3. Asking Canadians https://www.askingcanadians.com
  4. Radio on the Move
  5. numeris.ca
  6. numeris.ca
  7. numeris.ca