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Toronto Radio Advertising

On average, for each $100 invested, radio advertising yields a $1,000 return on advertising spend (R.O.I.).1

Browse this site for information about radio and digital advertising in the Toronto market and contact us for more details.

WHY TORONTO RADIO & DIGITAL ADVERTISING?

At Work

%

CANADIAN AM/FM RADIO HAS 89% SHARE OF AD SUPPORTED AUDIO AT WORK2

In the Car

%

CANADIAN AM/FM RADIO HAS 96% SHARE OF AD SUPPORTED AUDIO IN THE CAR3

AT HOME

%

CANADIAN AM/FM RADIO HAS 87% SHARE OF AD SUPPORTED AUDIO AT HOME4

FACTS

Canadians listen to the radio on the drive to work, at school, shopping, at the gym – everywhere. Radio rates the highest of all media when reaching the consumer within one hour of spending.

Radio Player Canada has made it possible for every person in Canada and globally to connect with their favourite community’s on air hosts, local news, weather updates, music, contests and entertainment. Through tablets, smartphones and apps radio is just a tap away adding millions of listeners to live streaming radio stations.

Radio and Digital Advertising are Complementary

Ads on radio drive consumers to the internet and inform online shopping behaviour.

Radio Advertising

61% of Canadians choose to spend time with radio more than any other audio, and Canadians of all ages prefer a station that talks about their city.5

Digital Advertising

From Millennials to Boomers, Canadians are more likely to purchase a product online after hearing a radio ad6

  • 48% Check things on the internet after hearing an ad on the radio7
  • 44% Radio lets me know about limited time offers8
  • 43% Radio ads help me discover new stores/services in my town/city9
  • 38% Radio ads have prompted me to search on the internet for something10
  • 20% Purchased a product online after hearing a radio ad11

 

AM/FM Radio Inspires Action.

After hearing a brand, product or service advertised on AM/FM radio, more than half of Canadian adults (53%) acted on one or more of these things:12

PURCHASED IT

w

TOLD SOMEONE ABOUT IT

U

WENT ONLINE FOR MORE INFO

Radio is interesting and enjoyable to all Canadians.

Radio can reach more Canadians in one week than any social platform, regardless of age.

Coffee Bean

Canadians spend 16.6 hours per week listening to radio13

Coffee Bean

Radio Reaches 27.4 Million people weekly14

Coffee Bean

87% of Canadians listen to AM/FM radio every week15

Boom 97.3 is one of the BEST radio stations in the Toronto GTA. They have an amazing sales team and are knowledgeable leaders in the industry. Our clients definitely benefit from advertising on this station and is a must buy when reaching Adults 35-64 demographic.

Regina Hudson
Say Yeah!

Radio is an important tactical element of our marketing strategy and Cheryl Foster has worked closely with us for the past few years.

Cheryl and her team have spent time understanding our marketing goals and have developed and executed successful integrated radio and digital campaigns on both Boom 97-3 and 93-5 The MOVE.

Consistently reliable and service oriented, Cheryl and Newcap Radio have formed a solid partnership with us that will stand the test of time.

Lucy Todish
Director of Marketing, MTY Group

I’ve worked closely with Cheryl Foster for a couple of years now. Through persuasion and persistence she won a meeting with me, at a time when our radio budget was spent with a major competitor.

Cheryl took the time to understand our business and marketing goals. She expressed the need for effective radio creative to drive sales and enhance the Healthy Planet brand. She then took the initiative and worked closely with her Creative Team to produce excellent commercials to ultimately win our business.

These commercials have become the foundation of our radio strategy and today both Boom 97-3 and 93-5 The MOVE are integral to our marketing strategy and contribute greatly to our growth and success in the market.

Syed Rizvi
Director of Marketing & Sales, Healthy Planet

Last spring, we worked closely with Cheryl Foster from boom 97-3 Radio.

The grocery category is very competitive and visual representation of any brand is very important, so at first we were reluctant to explore what radio could bring to the table. This did not deter Cheryl – she listened carefully to our concerns, business and marketing goals and was able to create a multi-layered radio campaign that today we deem to be a big success.

Our overall goals were brand awareness, a new product launch and ultimately lift in sales throughout the summer of 2017.

The boom 97-3 integrated radio / digital / sponsorship / contest campaign achieved these goals. Boom 97-3 is a great fit with our product lines and we were able dominate the airwaves during our peak season with an incredibly well-targeted interactive station premier feature. We had a lot of feedback from friends, family and of course, consumers.

We are in the process of evaluating specific confidential KPIs, but we’re confident that we will look to boom again for a similar opportunity next summer.

Marliese Paulozza
Digital and Communications Manager, Summer Fresh

Contact

For more information please contact:

 

Email

info@newcap.ca

 

Sources

  1. Nielsen studies 2014 – 2016
  2. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
  3. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018
  4. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
  5. Edison Research Share of Ear ® 2017 Canada
  6. Asking Canadians https://www.askingcanadians.com
  7. Asking Canadians https://www.askingcanadians.com
  8. Asking Canadians https://www.askingcanadians.com
  1. Asking Canadians https://www.askingcanadians.com
  2. Asking Canadians https://www.askingcanadians.com
  3. Asking Canadians https://www.askingcanadians.com
  4. Radio on the Move
  5. numeris.ca
  6. numeris.ca
  7. numeris.ca