Toronto Radio Advertising
On average, for each $100 invested, radio advertising yields a $1,000 return on advertising spend (R.O.I.).1
Browse this site for information about radio and digital advertising in the Toronto market and contact us for more details.
WHY TORONTO RADIO & DIGITAL ADVERTISING?
FACTS
Canadians listen to the radio on the drive to work, at school, shopping, at the gym – everywhere. Radio rates the highest of all media when reaching the consumer within one hour of spending.
Radio Player Canada has made it possible for every person in Canada and globally to connect with their favourite community’s on air hosts, local news, weather updates, music, contests and entertainment. Through tablets, smartphones and apps radio is just a tap away adding millions of listeners to live streaming radio stations.
Radio and Digital Advertising are Complementary
Ads on radio drive consumers to the internet and inform online shopping behaviour.
Radio Advertising
61% of Canadians choose to spend time with radio more than any other audio, and Canadians of all ages prefer a station that talks about their city.5
Digital Advertising
From Millennials to Boomers, Canadians are more likely to purchase a product online after hearing a radio ad6
- 48% Check things on the internet after hearing an ad on the radio7
- 44% Radio lets me know about limited time offers8
- 43% Radio ads help me discover new stores/services in my town/city9
- 38% Radio ads have prompted me to search on the internet for something10
- 20% Purchased a product online after hearing a radio ad11
AM/FM Radio Inspires Action.
After hearing a brand, product or service advertised on AM/FM radio, more than half of Canadian adults (53%) acted on one or more of these things:12
PURCHASED IT
TOLD SOMEONE ABOUT IT
WENT ONLINE FOR MORE INFO



Radio is interesting and enjoyable to all Canadians.
Radio can reach more Canadians in one week than any social platform, regardless of age.

Canadians spend 16.6 hours per week listening to radio13

Radio Reaches 27.4 Million people weekly14

87% of Canadians listen to AM/FM radio every week15
Sources
- Nielsen studies 2014 – 2016
- Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
- Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018
- Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
- Edison Research Share of Ear ® 2017 Canada
- Asking Canadians https://www.askingcanadians.com
- Asking Canadians https://www.askingcanadians.com
- Asking Canadians https://www.askingcanadians.com
- Asking Canadians https://www.askingcanadians.com
- Asking Canadians https://www.askingcanadians.com
- Asking Canadians https://www.askingcanadians.com
- Radio on the Move
- numeris.ca
- numeris.ca
- numeris.ca