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TORONTO MARKET

Canada’s largest city

Toronto is Canada’s largest city and a world leader in such areas as business, finance, technology, entertainment and culture. New Canadians are highly engaged in their communities making Toronto one of the most multicultural cities in the world.

Coffee Bean

Population

Toronto is the provincial capital of Ontario and the most populous city in Canada, with a population of 2,731,571 in 2016. More than 50 percent of residents belong to a visible minority.

Coffee Bean

Culture

Toronto produces thousands of major events, inclusive cultural programs and celebrations to highlight the vibrancy and diversity of Toronto, attract tourism and promote local and national artists.

Economy

Toronto’s economy is highly diversified in technology, design, financial services, life sciences, education, arts, fashion, business services, environmental innovation, food services, and tourism.

Toronto Radio

42% of Toronto commuters spend 30 minutes or more in their cars1, and more than 60% of them prefer AM/FM radio2.

The Toronto area claims the highest average radio audience, with more than 5.64 million people listening on a daily basis3.

Radio Stations

Million Audience

It was nice that it was holistic. To have the web presence just made our campaign more robust and more exciting.

Sunny 
Marketing Manager, Waterview Market Shrimp

It was something we wanted to try for a month. But, since the return was so great, we decided to do a second month and a third; then proceed into a sponsorship. Patients have called specifically mentioning they have heard us on 93.5. Your listeners trust you, they listen on a daily basis, so you have a credibility with them. As an advertising, we’re able to build a relationship with your audience. And your team has been great in helping us put together a campaign that speaks directly to your listeners.

Alina Tsymbalarou
Manager – Toronto Cosmetic Clinic

Natalie is the best! I’d always look forward to jumping on a call and strategizing partnerships with Natalie. She really knows how to connect with her clients and is always on the ball ensuring deadlines are met. It was a pleasure working with her and I hope to do so again in the near future.

Andy
Republic Live

We have worked closely with Cheryl Foster of boom 97-3 Radio to develop our brand and generate sales in the Toronto and GTA marketplace.

When Cheryl first approached us last year, the only radio advertising we experienced was in Barrie where our main office was located. Toronto radio was not part of our plans as we were quite busy with our current customers and referrals.

Cheryl suggested that we consider radio advertising for the benefits of long-term branding that would generate sales today and in the future. This made sense considering we were in growth mode with a couple of new Toronto and area Showrooms.

Cheryl worked closely with us to create a solid long-term campaign coupled with a strategic tactical radio promotion. Our boom partnership has generated a lot of consumer interest that has led to many new leads and inquiries, and ultimately sales that continue to contribute to our growth and success.

Jerrold Creighton
Owner, Rockwood Kitchens

Contact

For more information please contact:

 

Email

info@newcap.ca

 

Sources

  1. Radio On The Move, Wave 9 – Fall 2017
  2. Radio On The Move, Wave 10 – Fall 2018
  3. Numeris: in the winter of 2018/2019 Toronto radio stations had over 5.64 million listeners