Toronto Radio Advertising
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TORONTO MARKET

Canada’s largest city

Toronto is Canada’s largest city and a world leader in such areas as business, finance, technology, entertainment and culture. New Canadians are highly engaged in their communities making Toronto one of the most multicultural cities in the world.

Coffee Bean

Population

Toronto is the provincial capital of Ontario and the most populous city in Canada, with a population of 2,731,571 in 2016. More than 50 percent of residents belong to a visible minority.

Coffee Bean

Culture

Toronto produces thousands of major events, inclusive cultural programs and celebrations to highlight the vibrancy and diversity of Toronto, attract tourism and promote local and national artists.

Economy

Toronto’s economy is highly diversified in technology, design, financial services, life sciences, education, arts, fashion, business services, environmental innovation, food services, and tourism.

Toronto Radio

42% of Toronto commuters spend 30 minutes or more in their cars1, and more than 60% of them prefer AM/FM radio2.

The Toronto area claims the highest average radio audience, with more than 5.64 million people listening on a daily basis3.

Radio Facts

Radio Stations

Million Audience

As soon as we started to advertise on Boom Radio, we felt an immediate response from our clients.

Alan
Pumpernickel's Catering

Boom 97.3 is one of the BEST radio stations in the Toronto GTA. They have an amazing sales team and are knowledgeable leaders in the industry. Our clients definitely benefit from advertising on this station and is a must buy when reaching Adults 35-64 demographic.

Regina Hudson
Say Yeah!

Last spring, we worked closely with Cheryl Foster from boom 97-3 Radio.

The grocery category is very competitive and visual representation of any brand is very important, so at first we were reluctant to explore what radio could bring to the table. This did not deter Cheryl – she listened carefully to our concerns, business and marketing goals and was able to create a multi-layered radio campaign that today we deem to be a big success.

Our overall goals were brand awareness, a new product launch and ultimately lift in sales throughout the summer of 2017.

The boom 97-3 integrated radio / digital / sponsorship / contest campaign achieved these goals. Boom 97-3 is a great fit with our product lines and we were able dominate the airwaves during our peak season with an incredibly well-targeted interactive station premier feature. We had a lot of feedback from friends, family and of course, consumers.

We are in the process of evaluating specific confidential KPIs, but we’re confident that we will look to boom again for a similar opportunity next summer.

Marliese Paulozza
Digital and Communications Manager, Summer Fresh

I’ve worked closely with Cheryl Foster for a couple of years now. Through persuasion and persistence she won a meeting with me, at a time when our radio budget was spent with a major competitor.

Cheryl took the time to understand our business and marketing goals. She expressed the need for effective radio creative to drive sales and enhance the Healthy Planet brand. She then took the initiative and worked closely with her Creative Team to produce excellent commercials to ultimately win our business.

These commercials have become the foundation of our radio strategy and today both Boom 97-3 and 93-5 The MOVE are integral to our marketing strategy and contribute greatly to our growth and success in the market.

Syed Rizvi
Director of Marketing & Sales, Healthy Planet

Contact

For more information please contact:

 

Email

info@newcap.ca

 

Sources

  1. Radio On The Move, Wave 9 – Fall 2017
  2. Radio On The Move, Wave 10 – Fall 2018
  3. Numeris: in the winter of 2018/2019 Toronto radio stations had over 5.64 million listeners