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Canadian radio has 89% share of ad supported audio at work1

Radio Advertising

Local Radio

Regardless of age, Canadians prefer radio that is local. With radio advertising, you can reach them while they’re at home, at work or commuting.

Wide Audience

Radio is interesting and enjoyable to all Canadians, reaching 27.3 Million people weekly, of which 5.52 are in the Toronto area2.

Inspire Action

43% of Canadians say radio helped them discover a new store or service, and 20% say they purchased a product online after hearing a radio ad3.

Radio Reaches 27.3 Million People Weekly4

Radio advertising allows you
to reach your most valuable audiences.
At exactly the right moment.
With precisely the right message.

Digital Marketing

Programmatic Technology

A unique and flexible solution to anyone seeking a hands-on approach to their digital media strategy.

Attention Advertising

Harness all publicly available view data for video campaigns and track how the content performs in real-time.

Audience Solution

Blending data from a variety of social networks to serve people ads they’re actually interested in.

Natalie is the best! I’d always look forward to jumping on a call and strategizing partnerships with Natalie. She really knows how to connect with her clients and is always on the ball ensuring deadlines are met. It was a pleasure working with her and I hope to do so again in the near future.

Andy
Republic Live

I’ve worked closely with Cheryl Foster for a couple of years now. Through persuasion and persistence she won a meeting with me, at a time when our radio budget was spent with a major competitor.

Cheryl took the time to understand our business and marketing goals. She expressed the need for effective radio creative to drive sales and enhance the Healthy Planet brand. She then took the initiative and worked closely with her Creative Team to produce excellent commercials to ultimately win our business.

These commercials have become the foundation of our radio strategy and today both Boom 97-3 and 93-5 The MOVE are integral to our marketing strategy and contribute greatly to our growth and success in the market.

Syed Rizvi
Director of Marketing & Sales, Healthy Planet

As soon as we started to advertise on Boom Radio, we felt an immediate response from our clients.

Alan
Pumpernickel's Catering

Last spring, we worked closely with Cheryl Foster from boom 97-3 Radio.

The grocery category is very competitive and visual representation of any brand is very important, so at first we were reluctant to explore what radio could bring to the table. This did not deter Cheryl – she listened carefully to our concerns, business and marketing goals and was able to create a multi-layered radio campaign that today we deem to be a big success.

Our overall goals were brand awareness, a new product launch and ultimately lift in sales throughout the summer of 2017.

The boom 97-3 integrated radio / digital / sponsorship / contest campaign achieved these goals. Boom 97-3 is a great fit with our product lines and we were able dominate the airwaves during our peak season with an incredibly well-targeted interactive station premier feature. We had a lot of feedback from friends, family and of course, consumers.

We are in the process of evaluating specific confidential KPIs, but we’re confident that we will look to boom again for a similar opportunity next summer.

Marliese Paulozza
Digital and Communications Manager, Summer Fresh

Contact

For more information please contact:

 

Email

info@newcap.ca

 

Sources

  1. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
  2. R2C2 Study Spring 2018
  3. R2C2 Study Spring 2018
  4. Numeris Diary FALL 2017 M-Su 5a-1a Total Canada