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Canadian radio has 89% share of ad supported audio at work1

Radio Advertising

Local Radio

Regardless of age, Canadians prefer radio that is local. With radio advertising, you can reach them while they’re at home, at work or commuting.

Wide Audience

Radio is interesting and enjoyable to all Canadians, reaching 27.3 Million people weekly, of which 5.52 are in the Toronto area2.

Inspire Action

43% of Canadians say radio helped them discover a new store or service, and 20% say they purchased a product online after hearing a radio ad3.

Radio Reaches 27.3 Million People Weekly4

Radio advertising allows you
to reach your most valuable audiences.
At exactly the right moment.
With precisely the right message.

Digital Marketing

Programmatic Technology

A unique and flexible solution to anyone seeking a hands-on approach to their digital media strategy.

Attention Advertising

Harness all publicly available view data for video campaigns and track how the content performs in real-time.

Audience Solution

Blending data from a variety of social networks to serve people ads they’re actually interested in.

It was nice that it was holistic. To have the web presence just made our campaign more robust and more exciting.

Sunny 
Marketing Manager, Waterview Market Shrimp

Last spring, we worked closely with Cheryl Foster from boom 97-3 Radio.

The grocery category is very competitive and visual representation of any brand is very important, so at first we were reluctant to explore what radio could bring to the table. This did not deter Cheryl – she listened carefully to our concerns, business and marketing goals and was able to create a multi-layered radio campaign that today we deem to be a big success.

Our overall goals were brand awareness, a new product launch and ultimately lift in sales throughout the summer of 2017.

The boom 97-3 integrated radio / digital / sponsorship / contest campaign achieved these goals. Boom 97-3 is a great fit with our product lines and we were able dominate the airwaves during our peak season with an incredibly well-targeted interactive station premier feature. We had a lot of feedback from friends, family and of course, consumers.

We are in the process of evaluating specific confidential KPIs, but we’re confident that we will look to boom again for a similar opportunity next summer.

Marliese Paulozza
Digital and Communications Manager, Summer Fresh

It was something we wanted to try for a month. But, since the return was so great, we decided to do a second month and a third; then proceed into a sponsorship. Patients have called specifically mentioning they have heard us on 93.5. Your listeners trust you, they listen on a daily basis, so you have a credibility with them. As an advertising, we’re able to build a relationship with your audience. And your team has been great in helping us put together a campaign that speaks directly to your listeners.

Alina Tsymbalarou
Manager – Toronto Cosmetic Clinic

We have worked closely with Cheryl Foster of boom 97-3 Radio to develop our brand and generate sales in the Toronto and GTA marketplace.

When Cheryl first approached us last year, the only radio advertising we experienced was in Barrie where our main office was located. Toronto radio was not part of our plans as we were quite busy with our current customers and referrals.

Cheryl suggested that we consider radio advertising for the benefits of long-term branding that would generate sales today and in the future. This made sense considering we were in growth mode with a couple of new Toronto and area Showrooms.

Cheryl worked closely with us to create a solid long-term campaign coupled with a strategic tactical radio promotion. Our boom partnership has generated a lot of consumer interest that has led to many new leads and inquiries, and ultimately sales that continue to contribute to our growth and success.

Jerrold Creighton
Owner, Rockwood Kitchens

Contact

For more information please contact:

 

Email

info@newcap.ca

 

Sources

  1. Edison Share of Ear Canada 2017; U.S: Edison Research, “Share of Ear,” Q2-Q4 2017, Q1 2018.
  2. R2C2 Study Spring 2018
  3. R2C2 Study Spring 2018
  4. Numeris Diary FALL 2017 M-Su 5a-1a Total Canada